Cookie policy

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function more efficiently, enhance user experience, and provide information to website owners about user activity. The use of cookies has become standard practice for most websites, including IT Fruit, as it helps in enhancing overall website functionality and performance.

Our Cookies, Your Choice

At IT Fruit, we are committed to transparency regarding the use of cookies on our website. We use cookies to ensure our website functions properly and to provide a better user experience. To give you control over your cookie preferences, we categorize our cookies into three main types:

Necessary Cookies
These cookies are essential for the website to function. Without these cookies, the website cannot operate correctly. Necessary cookies include those that enable core functionality such as security, network management, and accessibility. They also facilitate the registration process for users who wish to access certain features. You cannot disable these cookies through our cookie management tool, but they can be turned off by adjusting your browser settings.

Analytical/Performance Cookies
These cookies help us measure and report on website performance by tracking visitor behavior, such as page views and site navigation. Although they collect information, it is aggregated and does not identify individual users. The data gathered helps us understand which sections of the website are most popular and how users move around the site, allowing us to improve the user experience. We utilize these cookies to monitor site traffic and analyze how effectively our content reaches our audience.

Marketing & Social Media Cookies
Marketing cookies provide personalized ads and services based on users’ preferences, browsing history, and interactions with our site. Social media cookies are set by platforms such as Facebook, X.com, and LinkedIn, enabling users to share content and engage with our brand across their networks. These cookies may track users across other sites and build profiles of their interests, which may influence the content and ads they see on other websites. If you choose not to allow these cookies, you may not be able to use certain sharing features.

Use of Cookies on IT Fruit Websites

IT Fruit utilizes cookies and other online identification technologies like web beacons and pixels to enhance the user experience. Cookies allow us to make navigation easier and to tailor our content according to the interests of our visitors. For registered users, cookies allow us to remember your login details, preferences, and content interests to make your browsing experience more personalized.

Registered Users

If you choose to become a registered user on IT Fruit, cookies play an essential role in enabling the features and functionalities offered through registration. These cookies remember your login details, ensure smooth navigation, and allow us to deliver personalized content tailored to your preferences. Without the necessary cookies, registered users will not receive the full benefits of their accounts.

Analytics and Site Statistics

We use cookies to collect data on user interactions and generate reports that help us understand website usage. For instance, we track page visits, article engagement, video views, and more to identify content that resonates most with our audience. This aggregated data is essential for improving site content and user experience. Registered users may have additional data collected, including the specific articles viewed, which allows us to provide more tailored content recommendations.

Measuring the Effectiveness of Our Activities

IT Fruit also uses cookies from third-party partners to measure the effectiveness of our digital marketing campaigns. These cookies help us assess how visitors find and navigate to our site, allowing us to refine our marketing strategies. Information gathered through these cookies may also include metrics such as visitor conversion rates and how ads influence user behavior. Additionally, we use cookies to gauge how visitors interact with PwC content across various platforms.

Types of Cookies

We use different types of cookies on the IT Fruit website:

Session Cookies:
These are temporary cookies that are deleted once you close your browser. They are used for basic functionalities during your visit, such as maintaining your session while you browse the website

Persistent Cookies:
These cookies remain on your device for a specified period, even after you leave the website. Persistent cookies remember your preferences and behavior, helping us provide a more personalized experience on your next visit.

Managing Cookies

We use cookies to collect data on user interactions and generate reports that help us understand website usage. For instance, we track page visits, article engagement, video views, and more to identify content that resonates most with our audience. This aggregated data is essential for improving site content and user experience. Registered users may have additional data collected, including the specific articles viewed, which allows us to provide more tailored content recommendations.

Cookie Disclosure

o provide full transparency, below is a detailed breakdown of the cookies used on IT Fruit’s website:

Marketing & Social Media Cookies: Track user preferences and interactions to deliver personalized content and ads, and enable social media sharing functionality.

Necessary Cookies: Enable essential services and functionality.

Analytical/Performance Cookies: Collect aggregated, anonymous data about how users interact with our website.

By using our website, you agree to the deployment of necessary cookies for their stated purposes. You can choose which additional cookies to allow through our cookie preference management tool.